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Why lockr?

Published May 16, 2020

After a decade of building companies on the backbone of consumer behavioral data, I have decided to build a suite of products that empowers consumers to control and benefit from their own data.

The majority of people want more transparency around who collects information about them, according to Pew Research Center, and 74% of internet users say it’s very important to them to be in control of who can access that information. The public is not outraged by the privacy implications of data collection, but instead frustrated with companies that utilize their personal information to create value solely for themselves.

Recent legislation has transferred data ownership from the enterprise that collects the interaction to the consumer that initiated it. A data point could be a “Like” on Facebook, content watched on Netflix, a search query on Amazon, a movement recorded by a fitness tracker, or any other event logged by a company on a server.

Rather than giving consumers agency over their own data, businesses and entrepreneurs are instead exploiting loopholes in the new legislation to maintain the status quo.

Legislators create laws, but they are unable to develop the tools needed to take advantage of them. lockr fills that void, giving people the power to access information, to opt in/out of data collection practices, and to be forgotten. Instead of fighting to maintain the status quo, we should embrace transparency and create a new relationship with consumers.

lockr will be the first of a new wave of such companies embracing a Direct From Consumer (DFC) model.

Instead of opting out of any service which relies on tracking, users will instead leverage their own data in this next generation of commerce. Businesses that rely on and collect data are not inherently bad or in opposition of lockr’s business model; they’re potential partners that can collaborate and construct a better and more even value exchange between consumers and trusted services.

Keith Petri

Keith is the CEO and founder of lockr. After a decade in the data management space, Keith founded lockr based on a deep desire to provide consumers with a means to take control over their own digital identity.